By NameSparkWhatsApp Business Pricing Update – What You Need to Know (July 2025)
📣 Big news for businesses using WhatsApp to connect with customers: starting July 1, 2025, Meta has rolled out a major update to the WhatsApp Business pricing model. If you rely on WhatsApp for marketing, customer support, or transactional messaging, this change could impact your communication strategy—and your budget.
🔄 What’s Changing?
WhatsApp is shifting from a conversation-based pricing model to a per-message billing system. That means:
- Every template message sent (Marketing, Utility, or Authentication) is now individually billed.
- The previous 24-hour conversation window no longer offers bundled pricing.
- Service conversations (user-initiated chats responded to within 24 hours) and utility messages within that window remain free.
📊 What Are the New Rates?
While the billing model has changed, the per-message rates remain the same as the previous per-conversation rates. For example:
|
Message Type |
Rate (India) |
Notes |
|---|---|---|
|
Marketing |
₹0.88+ |
Charged per message sent |
|
Utility (outside service window) |
₹0.11+ |
Still cheaper than SMS |
|
Authentication |
Varies |
Based on volume and region |
|
Service (within 24h) |
Free |
User-initiated replies |
Volume-based discounts are also in place. For instance, businesses sending over 300 million messages per month may pay as low as ₹0.08 per message.
🧠 What Should Businesses Do?
To stay ahead of the curve:
- Audit your message templates: Focus on high-performing, relevant content.
- Segment your audience: Send targeted messages to reduce unnecessary costs.
- Leverage the free 24-hour window: Encourage user replies to open up free messaging opportunities.
- Monitor your spend: Use analytics tools to track message-level costs and ROI.
🚀 Final Thoughts
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