By NameSparkBenefits of PE Chain in India and the Impact of SMS
What is PE Chain in India ?
The Principal Entity (PE) Chain is a revolutionary concept introduced by the Telecom Regulatory Authority of India (TRAI) to enhance transparency and accountability in commercial communication via SMS. This system mandates that Principal Entities (PEs), Telemarketers (TMs), and Aggregators register on the Distributed Ledger Technology (DLT) platform.
At NameSpark, we adhere to TRAI recommendations and implemented necessary steps and approval for uninterpreted service !!
Here are some key benefits:
Enhanced Transparency
The PE Chain ensures that all SMS communications are traceable and secure. By linking PEs with their relevant TMs on the DLT platform, every transaction can be tracked, preventing fraudulent activities and ensuring compliance with regulatory requirements
Improved Accountability
With the PE Chain, transactions of public entities are made accountable. This means that any malicious actor attempting to disrupt the system can be easily identified and dealt with, ensuring a more secure communication environment.
Ensures Compliance
The PE Chain is designed to be compliant with TRAI regulations, providing a clear audit trail for all SMS communications. This helps businesses adhere to regulatory standards and avoid penalties.
The Impact of SMS on Businesses and Consumers
SMS marketing has become a powerful tool for businesses to connect with their customers. Here are some key impacts:
High Engagement Rates
SMS marketing boasts an impressive open rate of 98%, with 45% of messages receiving a response. This high engagement rate makes it an effective channel for reaching customers quickly and efficiently.
Personalized Communication
SMS allows businesses to send personalized messages directly to customers' phones. This directness builds trust and makes customers feel valued, leading to stronger relationships and increased loyalty.
Immediate Action
The immediacy of SMS drives quick action from consumers. For example, promotional texts like "Flash Sale! 20% off for the next 3 hours only" compel recipients to act immediately, boosting sales and engagement.
Cost-Effective Marketing
SMS marketing is cost-effective, with businesses seeing a return of Rs.7000+ for every rupee spent on SMS campaigns. This makes it an attractive option for businesses looking to maximize their marketing budget.
Enhancing Customer Support
SMS can also be used for customer support, with 75% of consumers preferring text messages over phone calls. This preference highlights the convenience and efficiency of SMS for resolving customer queries and issues.