B2B & B2C E-Commerce Portal — Textile Retailer Case Study | NameSpark

E-Commerce Retail / Textile Tiruppur

Textile Retailer — B2B & B2C E-Commerce Portal

A Tiruppur-based garment exporter needed to move their dealer ordering process online — replacing WhatsApp orders and spreadsheet catalogues with a structured B2B portal, while also adding a B2C storefront for retail customers.

The Challenge

The client managed 80+ dealer accounts via WhatsApp groups — manually tracking orders, stock availability and invoices. Peak seasons caused order confusion and fulfilment delays. They also wanted to reach direct retail customers online without managing a separate platform.

What We Delivered

B2B dealer portal — dealer login, tiered pricing, order placement, order history and downloadable GST invoices
B2C storefront — public catalogue with product variants, cart and online payment gateway integration
WhatsApp order alerts — automated WhatsApp notifications to dealer and warehouse on order placement and dispatch
GST-compliant invoicing — auto-generated tax invoices with GSTIN validation
Inventory sync — real-time stock availability reflected across both B2B and B2C channels
Admin panel — product management, dealer management, order fulfilment dashboard

Outcome

80+

Dealers Onboarded

60%

Reduction in Order Errors

Days to Launch

Services Used

E-Commerce Development

Custom B2B + B2C portal with dealer management, tiered pricing, GST invoicing and payment gateway.

Parimaar WhatsApp API

Automated order and dispatch notifications to dealers via WhatsApp Business API through Parimaar.

E-Commerce Services Parimaar WhatsApp API